How to retain online customers?


As we always take out time and give offers to new customers to visit our websites, a considerable amount of time should be given in retaining customers.

After all what is the use of spending money and time, staying up the ladder on search engines and then no one returns or stays after their first visit?

Here are a few tips on how to retain customers on your e-commerce websites.

·          Always check the content that you put up on your websites: Be it about a product detail, or about an offer, the content up for the visitors should be on constant check. The current trend of the industry should be informed too.

·          Your promises about the product should be on-point: This is a major point of you being the ‘talk of the town’. Only mention that which you can absolutely deliver. Once your customers are satisfied with your service, they will definitely talk about you and recommend you to their family and friends, which means double the engagement.

·          Keep your customers informed always: Try to build a database whenever a customer or a potential customer makes way to your website. Whenever there’s a news or update, may be a product availability or unavailability, inform it to your customers through emailers or SMS.

·          Keep your customers engaged: One way to keep your customers engaged is by doing a survey or online contest. You can also set up an online suggestion box, where customers can share their feedback. Customers always enjoy getting offers or special gifts or products. A small amount of newly launched products could be sent as contest prizes. Customers will be happy; you will also receive a feedback of the product.

·          Try to own up product issues: Always own up issues with products, if any, turns up. Never give a scope for complaint. If there is a delay, or a defect, try to connect directly with the customers. Do not try to blame it to the supplier or give some other silly reasons. If the customer complaints first, it will always go against you.

·          Be open to customer suggestions: Customer suggestions are always very important for business. If feasible try to incorporate them in your products. It will not only engage your customers but also encourage them in visiting your website. Also, never forget to reply to the message or feedbacks of your customers. For example, a customer asks for a variety of product in hand-woven cloth rather than silk. Always acknowledge the suggestion first, and if feasible try to incorporate it in your product. If it works out, contact the customer, share product details and enquire if they want a sample check. This will not only increase your popularity but your goodwill too.

·          Personalisation of service: Build your website in a way that customers know whom to contact when and don’t go haywire trying to connect with your organisation. Put up names, photographs, contact numbers and email ids of people concerned. And also, make sure to address the problem as soon as possible during the working hours.

·          Rewarding customers of their loyalty: Always try to send in some personalized gifts or offers to the customers who stick to you through thick and thin. Maybe a wish on their special days, or a token of appreciation for choosing you actually can win their heart. The same offer could be provided to the first-timers too. Also, a refund should be offered for any inconvenience caused.

Remember, you only get a chance to interact with your customers through your website. A website with updated information and delivery of instant credibility will definitely make your website get going.   The best website company in Australia and beyond does the same. To know more information please visit our website https://adzguru.com.au .


 


 


 


 


 


 




 


Location: Australia

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