Advertisement & the art of drawing attention

Attention seeker

Our attention is the greatest gift for an advertiser.

The task of advertising is to draw attention to something, from the Latin advertere, meaning “to turn towards”.

Attention can be drawn in two ways. Marketers can either purchase consumer attention or earn it. When marketers pay for an advertisement to appear, they have a sense of ownership and control over its message, location and timing. But if consumers are sharing information about themselves about a brand or organisation, the brand has clearly earned their attention. And our target should always be in earning that attention.

If you have a business, of a product or a service, you need people to hear you out. You need people to know that you are there when they are at their hour of requirement. You need a steady growth in consumer attention, even if you already have customers. But they will never be enough for your small business. And because of that you should always be on your toes to keep grabbing the attention of customers or potential customers.

Capturing attention is an art

But how can we maintain it? This blog will guide you through how to grab those eyeballs.

Plan how to attract existing or potential customers: The first and foremost requirement is the planning, about how to go about it. Sometimes everything doesn’t fall in place as planned, but if you implement a much more systematic approach about various ways and opportunities to win over that share of interest or attention from not only your customers who already exist on your database, but also the ones who visit your pages to have a look at the product.

 

You need to implement different channels to attract them: Different businesses are popular on different platforms. You must identify the channel or channels suitable for your product or service. You can just try and test different channels and find out which suits you the best. You also need to identify the customer base you are looking forward to cater. With this, it will be easier to identify the channel best for your business. But keep in mind, social media platforms are essential in today’s world. You need to identify the presence of your customers in the social media platforms and advertise accordingly. For example, if it is a lifestyle brand you can try out Instagram or Facebook. Or if you provide digital media marketing solutions, take to LinkedIn to promote.

 

Don’t forget to pay attention back to those who give you: When the traffic on your product or service is reflected, make sure you reciprocate. Engage with whoever likes or comments on your advertisements or promotional posts. Appreciate their time, give them little tokens of loyalty.

 

There’s no need to be secretive: You should inform anything major or minor about your work to your clients, existing or potential. Your competitor will anyhow discover you and your job and try to copy it. Even after all that you must give out all vital information, else grabbing attention and maintaining it will be a way more difficult task for sure. Promoting your services means no harm.

 

Always remain true to work and retain originality: There will always remain competitors for any field you may belong to. But make sure you keep maintaining and retaining your original thoughts into your product and service, to keep you strong in the long run. Originality and uniqueness are the best ways to attract customers.

 

Always be realistic: Be realistic about what you can achieve or need to be achieved. It is not important what you think. Customers are your priority so you ought to be realistic about their needs and questions.

 

Do less talking and start listening more: Listening will always connect you more with your customers. It will guide you to know what the other side wants to achieve, and if you manage to hit that, bingo!!!

 

If you are looking for Advertising Services in Brisbane feel free to contact Adzguru.