Tips to engage your Instagram followers

As all apps evolve with time, Instagram is no exception.

With social media service agencies across the World (in Australia too!) working on strategies to engage the traffic more on your brand handles, active users of Instagram are increasing briskly in the last three years.

As a matter of fact, according to Forrester, Instagram has the highest engagement rates between brands and customers compared to other major social networks.

If you have recently set up your business and have a business page on Instagram, you will expect traffic on the posts. But if you are not sure how to engage your followers on Instagram, worry not. We as a social media service agency inAustralia have gathered a few easy methods and will guide you through the whole process.

Use Influencers

Make use of Instagram influencers to promote your brands or products. Social media influencers are like modern-day celebrities. Reaching out to them will increase the visibility of your brand for sure, which will further increase your reach, brand awareness, and show people that you pay attention to the never-ending changes in trend.

All you need to do is choose influencers who fit best for your brand. The best fit will be those influencers who are on the same pace with your target audience and have the right following amongst the community.

Usage of Regramming

Regramming or reposting as we commonly call it is the practice of posting a photo from someone else’s Instagram account to your own. Give them appropriate credit and you will be done with the second step of audience engagement. With this, the original creator gets a personal shout-out from your brand and increased exposure through their network. It will act like a mutually beneficial relationship.

Usage of appropriate hashtags

Remember to put in appropriate hashtags along with your posts. Not too many, not too less, but just the right amount. Posts from your feed will be visible to the audience if they are looking from something particular. If the hashtags match, voila!

Proactive on comment threads

Be active and try to respond to the comments or messages the soonest possible. It creates brand loyalty and that they are real products with a person behind it.

Run engaging contests

To increase audience engagement, running contests or collaborating with other brands. You can run giveaway contests asking your followers to tag their friends, make them interact on your feed, and you choose one or two from them to give away little tokens of appreciation and loyalty.

Australian businesses are already doing good on Instagram. All you need is a little push and confidence to be up there. We, as a social media service company in Australia, are always at your service to provide you with the right guidance.