CREATE A STELLAR BLOG AND EMPOWER YOUR SEO


Best SEO company in Australia

Google Search Engine undergoes 63000 searches per second according to a statistical survey run in the current year. And it is not that hard to believe, is it?

For any question that pops up these days in terms of education, profession, shopping, information, or just a colloquial conversation, you just go to Google. For many of us, Google Search Engine has become the topmost stop.

This entails just one thing – no matter what type of a website you have, if you want users to find out, it needs to appear in the search engine. Several aspects might help in the SEO (Search Engine Optimization) of your site but one of the proven ones has always been blogging.

What can a stellar blog do to empower your SEO? Find here the suggestions shared by the Best Digital Marketing Company In Australia :-

·         Blogging feeds in your website with fresh content

If you ever come across a website that has not been updated for years, you tend to lose trust in that website almost immediately. Google also does not intend to deliver users with outdated information. Regular updates ensure Google that the website is active with fresh content. It also prompts the Search Engine Algorithm to index your website frequently keeping it within the search spectrum for a long time.

·         Blogging motivates people to stay on your website

Google’s biggest priority is to give people information relevant to their searches so that they keep coming back to Google. If a searcher clicks on the first link to find it unrelated and hence leaves immediately to return to the search page, depending on the recurrence of the incident, Google concludes that the first search is not as helpful as expected.

On the contrary, when someone clicks on a particular website and stay on it for some time, Google assumes that it's helpful. If a blog post appears in the search result, this gives the searchers more reason to stay on the website and read compared to a website with less information.

·         Blogging allows targeting long-tail keywords

Many people employ SEO aiming the most relevant keywords. For instance, if you are selling jute bags, you want to show up on the first page of Google for the phrase ‘jute bags’. But it’s very difficult to show up on the first page unless you are the biggest seller of jute bags in the country.

Long-tail keywords can come to your rescue in such situation but long-tail keywords have at least four words and will look awkward if placed on the product page. Blogs can be your perfect tool to fit in these keywords. A long-tail keyword for jute bags can be 'best jute bags for multipurpose use'. This is true that a long tail keyword won't garner as much traffic as the main keyword will do but it will definitely help with your SEO.

For more such insights keep following the Best SEO company in Australia.  To know more about please visit our website www.adzguru.com.au


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