AdzGuru - Transforming Businesses into Brands

As the world today is pushed into extended lockdown and social distancing to combat the Covid-19 pandemic, digital media has assumed a central position in the marketing mix of companies.  While companies today are not new to the digital space, digital marketing is the most-effective tool at the moment to garner customer attention, brand recognition and support online sales when brick-and-mortar touch points are shut.  It has now moved beyond handling a few sales channels to connect marketing to business goals a company. As the internet became integral to our lives, here’s how digital marketing has proved to be helpful for a range of businesses. Here are the highs from the best advertising and digital marketing company in Australia : Food delivery service  With people stuck indoors, food delivery services have witnessed a surge like never before. Since restaurants and food-courts are not an option anymore, people are turning to delivery to treat themselves at home.  On-demand food deliv

Attention seeker Our attention is the greatest gift for an advertiser. The task of advertising is to draw attention to something, from the Latin  advertere , meaning “to turn towards”. Attention can be drawn in two ways. Marketers can either purchase consumer attention or earn it. When marketers pay for an advertisement to appear, they have a sense of ownership and control over its message, location and timing. But if consumers are sharing information about themselves about a brand or organisation, the brand has clearly earned their attention. And our target should always be in earning that attention. If you have a business, of a product or a service, you need people to hear you out. You need people to know that you are there when they are at their hour of requirement. You need a steady growth in consumer attention, even if you already have customers. But they will never be enough for your small business. And because of that you should always be on your toes to keep grabbing th

As all apps evolve with time, Instagram is no exception. With social media service agencies across the World (in Australia too!) working on strategies to engage the traffic more on your brand handles, active users of Instagram are increasing briskly in the last three years. As a matter of fact, according to Forrester, Instagram has the highest engagement rates between brands and customers compared to other major social networks. If you have recently set up your business and have a business page on Instagram, you will expect traffic on the posts. But if you are not sure how to engage your followers on Instagram, worry not. We as a social media service agency inAustralia have gathered a few easy methods and will guide you through the whole process. Use Influencers Make use of Instagram influencers to promote your brands or products. Social media influencers are like modern-day celebrities. Reaching out to them will increase the visibility of your brand for sure, which will further