How digital marketing helped companies during Covid-19
As the world today is pushed into extended lockdown and social distancing to combat the Covid-19 pandemic, digital media has assumed a central position in the marketing mix of companies. While companies today are not new to the digital space, digital marketing is the most-effective tool at the moment to garner customer attention, brand recognition and support online sales when brick-and-mortar touch points are shut. It has now moved beyond handling a few sales channels to connect marketing to business goals a company. As the internet became integral to our lives, here’s how digital marketing has proved to be helpful for a range of businesses. Here are the highs from the best advertising and digital marketing company in Australia : Food delivery service With people stuck indoors, food delivery services have witnessed a surge like never before. Since restaurants and food-courts are not an option anymore, people are turning to delivery to treat themselves at home. On-demand food deliv