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How digital marketing helped companies during Covid-19

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As the world today is pushed into extended lockdown and social distancing to combat the Covid-19 pandemic, digital media has assumed a central position in the marketing mix of companies.  While companies today are not new to the digital space, digital marketing is the most-effective tool at the moment to garner customer attention, brand recognition and support online sales when brick-and-mortar touch points are shut.  It has now moved beyond handling a few sales channels to connect marketing to business goals a company. As the internet became integral to our lives, here’s how digital marketing has proved to be helpful for a range of businesses. Here are the highs from the best advertising and digital marketing company in Australia : Food delivery service  With people stuck indoors, food delivery services have witnessed a surge like never before. Since restaurants and food-courts are not an option anymore, people are turning to delivery to treat themselves at home.  On-demand food deliv

Advertisement & the art of drawing attention

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Attention seeker Our attention is the greatest gift for an advertiser. The task of advertising is to draw attention to something, from the Latin  advertere , meaning “to turn towards”. Attention can be drawn in two ways. Marketers can either purchase consumer attention or earn it. When marketers pay for an advertisement to appear, they have a sense of ownership and control over its message, location and timing. But if consumers are sharing information about themselves about a brand or organisation, the brand has clearly earned their attention. And our target should always be in earning that attention. If you have a business, of a product or a service, you need people to hear you out. You need people to know that you are there when they are at their hour of requirement. You need a steady growth in consumer attention, even if you already have customers. But they will never be enough for your small business. And because of that you should always be on your toes to keep grabbing th

Tips to engage your Instagram followers

As all apps evolve with time, Instagram is no exception. With social media service agencies across the World (in Australia too!) working on strategies to engage the traffic more on your brand handles, active users of Instagram are increasing briskly in the last three years. As a matter of fact, according to Forrester, Instagram has the highest engagement rates between brands and customers compared to other major social networks. If you have recently set up your business and have a business page on Instagram, you will expect traffic on the posts. But if you are not sure how to engage your followers on Instagram, worry not. We as a social media service agency inAustralia have gathered a few easy methods and will guide you through the whole process. Use Influencers Make use of Instagram influencers to promote your brands or products. Social media influencers are like modern-day celebrities. Reaching out to them will increase the visibility of your brand for sure, which will further

How to retain online customers?

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As we always take out time and give offers to new customers to visit our websites, a considerable amount of time should be given in retaining customers. After all what is the use of spending money and time, staying up the ladder on search engines and then no one returns or stays after their first visit? Here are a few tips on how to retain customers on your e-commerce websites. ·            Always check the content that you put up on your websites:  Be it about a product detail, or about an offer, the content up for the visitors should be on constant check. The current trend of the industry should be informed too. ·            Your promises about the product should be on-point:  This is a major point of you being the ‘talk of the town’. Only mention that which you can absolutely deliver. Once your customers are satisfied with your service, they will definitely talk about you and recommend you to their family and friends, which means double the engagement. ·            Keep your custome